Strategy

A Special Video Message From ASI’s CEO

Web Exclusive

On behalf of everyone at ASI and the Norman Cohn family, I want to offer a sincere...

Auction Being Held For Colorado Timberline’s Equipment

Web Exclusive

The Branford Group is selling the defunct supplier’s machinery.

2018 ASICentral Top 10: Promogram News

At the end of every year we take a look...

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Branded Gift Wrap Hot This Year

Looking for the spiciest trend of the...

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Q&A: Ricoma Creates an 'Uber for Embroidery'

Embroidery machine maker Ricoma is...

Trend Alert 2019: Cannabis Merch

Web Exclusive

A new branded apparel collection from a popular cannabis culture website is one bellwet...

The Great Debate: Supplier Catalogs

Web Exclusive

To print, or not to print? That was the big catalog question during Tuesday's live ...

How to Protect Your Platens

Wearables

Use this expert advice to get the most out of your heat press.

FAQ: Everything You Need to Know to Sell Custom Mints

Web Exclusive

There are many ways your customers can get creative about promoting their company...

Holiday Case Study: Why You Need to Sell Sustainable Next Year

With all the excess consumption (read:...

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A Look Back at 2018 New Products

It was a great year for products:...

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Engaging Wristbands & Bracelets

Marketing is all in the wrist. ...

2018 ASICentral Top 10: Awards

At the end of every year we take a look...

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Top 20 ESP Search Terms for 2018

From backpacks to YETI and everything in...

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Kornit to End Sales Partnership With Hirsch Solutions

Kornit Digital , a manufacturer of...

Minnesota Distributor Opens New Storefront

Web Exclusive

While e-commerce is deemed a must-have at promo companies, this distributor is bucking ...

Readers Share Viral Success Stories

Wearables

In the January issue of Wearables, we explore "moment merch," when big events in...

Case Study: BAMKO Creates ‘Pancake Wear’ For IHOP

Web Exclusive

The collection includes everything from T-shirts and “onesies,” to holiday sweaters.

T-Shirts Gone Viral

Wearables

Take a look at a few noteworthy moments in 2018 and the T-shirts they spawned: ...

Sharp Uniforms

Advantages

Polished promo apparel is a uniform need at schools, restaurants, trade shows and...

Hot Market: Hip Branded Merchandise For Hotels

Web Exclusive

Hotels are increasingly stacking lobby stores with swanky branded merchandise – and sel...