Strategy

Stand Out with Social Media

Advantages

In a merch-saturated marketplace, using social media to target brand fans can cast prom...

Adidas To Launch ‘Game of Thrones’ Sneaker Collection

Web Exclusive

The designs will feature on Adidas’ Ultra Boost trainers.

Trend Alert: Crocs…With…Socks – GASP!

Yes, you read that right. It’s a hitherto ...

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Deluxe Corp. Gives Makeovers to Small Businesses

A Minnesota-based distributor has put a...

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How to Be More Social

Consider these ideas for helping your clie...

Q&A: Bruce Ackerman Explains Printavo Merch

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Decorated-apparel shop management software developer Printavo recently rolled out a...

Autistic Teen’s T-Shirts Seek To Kindle Kindness Across America

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The “Be Kind to Everyone” tees have sold in all 50 states.

High-End Apparel: A Clear Trend for Winter

Web Exclusive

Give your customers something their staff wants to wear rather than something they...

Win More Sales With Wind Flags: 4 Styles You Need To Know And Why

Web Exclusive

Help your clients catch customers' attention where they spend a significant chunk of...

Superior Brand-Name Apparel

What is a distributor to do when an...

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Walker Loses Wisconsin, But His Baseball Card Promo Was A Win

Promotional products for Scott...

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State of the Decorated Apparel Industry 2018

Decorator optimism is waning, but as our a...

Case Study: Kellogg’s Mascot Socks Promo

The food manufacturer is rewarding loyal c...

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The Top Workwear Styles Across the USA

Location, location, location. When it...

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Help Us Find the Advantages Distributor Salesperson of the Year!

Have you or a colleague scored...

How Much Promo Is Too Much?

Advantages

Have we truly reached merch saturation? Advantages Editor-in-Chief C.J Mittica and Seni...

Wrangler Releases Some Killer Queen Merch

Web Exclusive

Bohemian Rhapsody , the Queen biopic, dominated the U.S. box office during its...

The State Of Small Business

Web Exclusive

Small business creation in the United States is at a 40-year low, despite a vibrant...

Three Pens That Can Increase Your Monthly Income

Web Exclusive

Although texting, email and social media are always at our fingertips, writing...

Slew of Shirts Raising Funds After Tree of Life Shooting

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Residents of Pittsburgh and beyond are coming together to support the Tree of Life...

Stand Out From the Competition

Wearables

Learn how to differentiate your decorated-apparel shop with these expert tips.