Strategy

Designer Shirt Gives New Meaning to Idea of Layering

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Luxury fashion brand Balenciaga just launched some Franken-fashion that's befuddling...

How To Capture High-End Clients: The Product You Need To Know

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High-end (aka high-spend) clients are the holy grail of customers, but capturing...

How To Sell Apparel That Appeals To Millennials

Millennials influence a lot more than...

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Q&A: Why Decorators Need Online Design Tools

Many apparel decorators and distributors...

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Distributors, Decorators Share Business Fears

As a small-business owner, what are some...

Pepsi Has A New Promo Products-Fueled Rewards Program

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Once upon a time, Pepsi was the choice of a new generation. Now, the soft...

Online Stores Are Changing Sports Fundraising for the Better

Advantages

The importance of fundraising in youth sports cannot be overstated. Sports programs...

World Cup History Transformed Into Animated Tapestry

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If you love soccer and embroidery, then you'll get a kick out of this news: The BBC's...

Promo Market to Target: Sports Leagues

Advantages

Scoring sales with clients in this massive market is simple: be their go-to teammate in...

Instagram Takeover: Vantage Apparel

Vantage Apparel (asi/93390), the...

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Promotional Products and the #RedforEd Movement

Teachers are seeing red - and they want...

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Charles River Apparel Builds Teamwork Through Mini Golf

Top 40 supplier Charles River Apparel...

Kaeser & Blair Hosts 4th Annual Sales Leader Summit

Top 40 distributor Kaeser & Blair...

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How To Sell Trophies and Awards

The "everyone gets a trophy" approach to...

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Must-Have Wearable Technology

One in four Americans owns a wearable...

In Memoriam: Fran Ford

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Remembering an industry icon of the highest order, who passed away on Monday, May 21.

Mental Health: Combat On-the-Job Stress & Frustration Flare-Ups

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Modern life has people stressed out. Everything from the rapidly quickening pace...

ASI Facebook Live! Capitalizing on Viral Trends

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ASI's Andy Cohen and "Facebook" Vinnie Driscoll recently discussed how companies are...

Vegas Knights Championship Merchandise Highlights Apparel Trends

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The Las Vegas Golden Knights don't waste any time. An expansion team in their...

Sell Paper Products For Every Event

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Each year, U.S. companies spend $122 billion on corporate events, according to...

5 Secrets To Eliminate Embarrassing Printing Errors

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You trust suppliers with your reputation, relying on them to print a job correctly so...