Strategy

Is A New Disrupter Emerging In Athletic Wear?

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Under Armour revolutionized the athletic apparel market. Could WOLACO be the next big t...

A Salute to Nautical Stripes

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Nautical stripes date back to 1850s Europe, when they became standard issue in...

I Earned My MASI: Sharon Lynn Unger

Sharon Lynn Unger is the director of...

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Case Study: The Fun Factor

This California company sells and lives by...

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Who’s the Advantages Distributor Salesperson of the Year?

Last year's winner carved out 40% growth...

Wearables News Briefs - October 2017

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Charles River Apparel   (asi/44620) has promoted Mark Gama to regional sales...

‘Merchandise on a Mission’: Promo Products Making a Difference

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Will Valentine is a merchant adventurer at Ethix Merch (asi/189731), a distributor...

Ink That Thinks: Researchers Work on Health-Monitoring Tattoos

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Worried you might be dehydrated? Need to monitor your glucose levels? In the future,...

Sharp Pen And Pencil Sets

Advantages

While so much work is handled electronically, pen and pencil sets are still choice...

The Business of Relationships: Steven Flaughers Shares the Key to Multi-Million Dollar Success

It's often said that you are only as...

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Nadel Foundation Donates $1 Million to Santa Barbara City College

A school where the late entrepreneur...

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Custom Socks Make an Impression

When you're discussing logoed apparel...

4 Easy Steps To Become A Banner Expert

You see banners every day as you drive...

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Instagram Takeover: Upstate Merch

Instagram is an ideal medium for showing...

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Puerto Rico in dire need as ASI hurricane relief fund drive continues; $93,150 raised so far

An important message for the industry...

Washington Capitals' Gravy Boat Giveaway is Promo Gold

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The Washington Capitals will be doing their bit to moisten overcooked turkeys this...

Promo Market to Target: Retail

Advantages

For an industry in transition, compelling promotional products are more important than ...

Case Study: High Expectations

Advantages

This Florida distributor nurtures a culture of team selling and giving back to the comm...

Take Steps To Promote Healthy Feet

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Seventy five thousand miles - or three trips around the earth's circumference at the...

Expert Secrets: The Three Keys to Success in Promo Product Sales

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Business-growth expert David Blaise, creator of Top Secrets of Promotional Products...

The Final Stretch: Embroidering on Compression Fabric

Wearables

Sewing on performance apparel requires adjustments to your hooping technique.