Strategy

Case Study: Personal Touch

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This promo product expert needed a new website for her small company – and fast.

Customize Desk Pads for the Perfect Message

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Whatever detail, message or design your client has in mind can be delivered when you wo...

6 Holiday Gift Trends

Any promotional product that is given...

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Fidget Spinners: Hot Gift or Spun Out?

For some, the fidget spinner craze is...

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‘A Shirt With a Purpose’

Chip and Joanna Gaines, the co-stars of...

How to Boost Email Open Rates

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1. Clean Up Your List Remove addresses that are no longer valid, contain typos or...

Healthy Customers Are Happy Customers

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Here's another great UpLine Idea from Universal Promos: Pitch the super-handy Super...

How To Cold Call With Purpose

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Once the second leading method of generating promotional product business, cold calls...

Company Refuses to Make Hats for Charlottesville LGBTQ Event

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Logoed headwear was at the center of controversy connected with an LGBTQ event in...

The Scariest Promotional Product In America

In the first week of September, red...

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Industry Scam Alert

ASI is urging everyone in the...

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Promotional Products Companies Affected by Hurricane Harvey

Hurricane Harvey has devastated parts of...

Case Study: Under Evaluation

This successful distributor looks for the ...

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Colorful And Creative Plaques

When people are recognized for a job...

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Should Distributors Give In To Cheap Instincts?

Retail’s discounting boom is in full swing...

ASI Awards Three Interns College Scholarships

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ASI recently awarded $1,000 college scholarships to three interns who participated in...

5 Insights About Promotional Product Buyers

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ASI Market Research recently conducted a survey of distributors and end-buyers to...

5 Tips For A Healthy Mind

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1. Save Energy Organize your life so you're using your brain's energy for critical...

Revamp Your Company’s Image Today

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Here are three ways you can stand out from your competitors—and find the right supplier...

Handy Safety Kits and Tools

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FEMA reports less than 40% of Americans have developed a household emergency plan. By...

The Perfect Bag For 5 Different Personalities

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Learn how to sell stylish carryalls for five modern personalities.