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Strategy

Top 10 Promotional Products Tweets of the Week - October 7, 2016
Top 10 Promotional Products Tweets of the Week - October 7, 2016
Web Exclusive

Each week I spend a good deal of time on Twitter posting and engaging with folks...

Promotional Products Companies Affected by Hurricane Matthew
Promotional Products Companies Affected by Hurricane Matthew
Web Exclusive

Hurricane Matthew could have a potentially devastating impact on the U.S. east coast....

6 Stellar Flashlights

Every emergency kit should include a...


Obituary: Marcy Lazarus

Marcy Lazarus, president of Promotional...


Joe Haley Eats Bugs Live On Facebook

If you missed Tuesday's Facebook Live...

Lands’ End Raises Funds for Cancer Research
Lands’ End Raises Funds for Cancer Research
Web Exclusive

Apparel brand Lands' End, parent company of Lands' End Business Outfitters...

Netflix Recreates Luke’s Diner to Promote Gilmore Girls Revival
Netflix Recreates Luke’s Diner to Promote Gilmore Girls Revival
Web Exclusive

On Wednesday, streaming giant Netflix transformed over 200 coffee shops across the...

How to Master A Border Design
How to Master A Border Design
Wearables

Add some style to the hems of clothing or home décor with an embroidered border.

Understand Your Trimming System
Understand Your Trimming System
Wearables

Here's the sequence of actions involved in your embroidery machine's trimming system:...

How to Create a Seven Color Print

Make your artwork stand out. 1....


Master Reflective Inks

Reflective inks can be useful in workwear,...


4 Tips for Better Organic Reach

Master Keywording: SEO keywords are...

Direct-To-Garment Printing Statistics

Facts about a growing trend in promotional...


How To Win Sales With In-Person Cold Calls

Can walk-in sales calls still work? You be...


5 Ways to Upsell Fall/Winter Apparel

Expand your client base and upsell...

Promotional Products Statistics for the Hispanic Market
Promotional Products Statistics for the Hispanic Market
Advantages

Only 4% of promotional products distributors currently have reps focused on selling spe...

Towel Specialties Launches New Division
Towel Specialties Launches New Division
Web Exclusive

Towel Specialties (asi/91605) has launched its new Cobblestone Mills division,...

How to Sell Promotional Products to Unfamiliar Groups
How to Sell Promotional Products to Unfamiliar Groups
Advantages

Beware cultural differences when selling ad specialties and learn who your customers re...

Rally More Political Orders
Rally More Political Orders
Advantages

It’s a busy season for political campaigns, and there is ample opportunity for sales. W...

3 Tips for Paid Search
3 Tips for Paid Search
Advantages

Savvy targeted paid search ads will make you more visible online.   Try...

Get a Handle on Virtual Reality
Get a Handle on Virtual Reality
Advantages

VR is poised to explode in popularity, presenting marketing and sales opportunities.