Strategy

Lands’ End Raises Funds for Cancer Research

Web Exclusive

Apparel brand Lands' End, parent company of Lands' End Business Outfitters...

Netflix Recreates Luke’s Diner to Promote Gilmore Girls Revival

Web Exclusive

On Wednesday, streaming giant Netflix transformed over 200 coffee shops across the...

How to Master A Border Design

Add some style to the hems of clothing or ...

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Understand Your Trimming System

Here's the sequence of actions involved...

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How to Create a Seven Color Print

Make your artwork stand out. 1....

Master Reflective Inks

Wearables

Reflective inks can be useful in workwear, and stylish on fashionwear.

4 Tips for Better Organic Reach

Advantages

Master Keywording: SEO keywords are the important words and phrases in your web...

Direct-To-Garment Printing Statistics

Wearables

Facts about a growing trend in promotional apparel.

How To Win Sales With In-Person Cold Calls

Advantages

Can walk-in sales calls still work? You bet -- if you put a unique spin on them.

5 Ways to Upsell Fall/Winter Apparel

Expand your client base and upsell...

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Promotional Products Statistics for the Hispanic Market

Only 4% of promotional products distributo...

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Towel Specialties Launches New Division

Towel Specialties (asi/91605) has...

How to Sell Promotional Products to Unfamiliar Groups

Beware cultural differences when selling a...

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Rally More Political Orders

It’s a busy season for political campaigns...

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3 Tips for Paid Search

Savvy targeted paid search ads will make...

Get a Handle on Virtual Reality

Advantages

VR is poised to explode in popularity, presenting marketing and sales opportunities.

Wearables News Briefs - October 2016

Web Exclusive

Vapor Apparel (asi/93396) made two lists of top-growing businesses in South...

6 Super Stress Relievers

Advantages

Offered in custom shapes, sizes and colors, these aren't your grandfather's stress...

Sell Promotional Products to the Hispanic Market

Advantages

A primer on how to sell promotional products to one of the fastest-growing consumer seg...

Geiger Announces Headquarters Renovation Project

Web Exclusive

Top 40 distributor Geiger (asi/202900) announced Wednesday that it will undergo a $12...

Video: Crunching the Numbers

Web Exclusive

The results of the 2016 Wearables State of the Decorated Apparel Industry survey...