Strategy

Bags Generate the Most Impressions in the U.S.

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The ASI Ad Impressions Study was first launched in 2006 by ASI's research team to...

Vermont T-shirt Printer Tops Chick-fil-A in Trademark Battle

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Eat more kale. This simple, three-word commandment had humble beginnings, but...

Wearables Readers Share Thoughts on Copyright

Apparel distributors and decorators have...

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Get More Sales With Twitter

With its informal style and direct...

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Consumers Keep Desk Accessories A Long Time

The ASI Ad Impressions Study was first...

7 Pet Friendly Pitches

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Analysts estimate Americans spent $60 billion on their pets in 2015 - not just to...

Why Does Peyton Manning Love Budweiser So Much?

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If you were one of the 112 million viewers who watched the NFL's gold-encrusted...

7 Inspirational Quotes From Marcus Lemonis

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Need some end-of-week motivation? Here are some energizing words from CNBC star Marcus ...

Philadelphians Love Writing Instruments

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The ASI Ad Impressions Study was first launched in 2006 by ASI's research team to...

How to Embroider with Metallic Thread

Don't be daunted by tricky metallic...

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Industry Legend Ron Ball Retires From ASI

Few names are as well-known in the...

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How to Deliver Quality Presentations

A look at today's top technology for...

Older Americans Love Calendars

The ASI Ad Impressions Study was first...

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Promotional Hats Need to Look Good

The ASI Ad Impressions Study was first...

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Q&A: Eco Promotional Items

Data from ASI's most recent Ad...

Promo Distributor Competes in Food Championships

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Russell Bird loves to barbecue. Ribs, brisket, chicken, pulled pork, steak…you name...

Gluttony and Promos On Display At Philly’s Wing Bowl

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Philadelphia's most gluttonous tradition carried on again this year as WIP Sports...

Younger Consumers Love USB Drives

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The ASI Ad Impressions Study was first launched in 2006 by ASI's research team to...

Smart Jackets Stop Identity Theft, Charge Phones and More

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A new generation of jackets does more than keep you warm. There are smart vests and...

7 Standout Safety Products

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Looking for upcoming promotions to add to your calendar? June is National Safety...

Commentary: The Little Things

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I've long thought the most impressive people in business are those who successfully...