Strategy

Satiating Stadium & Event Cups

Advantages

According to the ASI Ad Impressions Study, each piece of branded drinkware is kept,...

Moment Merch Takes Center Court in NBA, China/Hong Kong Controversy

Web Exclusive

When it comes to hot button political and social issues, everyone from presidential...

How To Sell Houseware Gift Sets This Q4 And Beyond

Houseware sets are a holiday gift idea...

---

How to Combine Embroidery & Heat Printing

Adding a digital transfer to embroidery he...

---

Noteworthy Journals

Write it down: Clients will love these...

CBD Trend Creates Buzz in Promo

Web Exclusive

The hemp-derived substance is popping up in all kinds of products, from lip balms to br...

YouTube Debuts ‘Merch Shelf’ for Music Artists

Web Exclusive

The shelf appears just below videos and, with one click, lets fans purchase branded gea...

Brand Debuts CBD-Infused Activewear

Web Exclusive

Acabada says its high-end workout clothing helps with recovery.

Band Sells Personalized Merch Based on Spotify Streaming

Web Exclusive

The interesting case study occurs at the crossroads of music, technology and promotiona...

Writing Instruments: How to Sell More Than Just Pens

Markers and crayons and highlighters, oh...

---

How to Use Data to Improve Your Email Marketing

Look at your email analytics and alter you...

---

Products by Persona: How to Sell Gift Sets for Every End-User

Pitching perfect holiday gifts starts...

Handy Keychains & Keytags

The key to satisfying your clients. ...

---

Desperate Distributor Strategies That Paid Off

What would you do for a sale? Distributors...

---

How To Reduce Stitch Count Without Jeopardizing Quality

When it comes to embroidery, there's a...

Promo Talk: Lucas Guariglia, Rowboat Creative

Advantages

Candid opinions from industry pros.

Trend Alert: Pistachio Fashion Rules Fall

Web Exclusive

The light green shade is unisex and neutral, making it a great choice for promotional a...

Generation Z Poised To Enter Your Sales Ranks

Advantages

Are you ready?

Proforma Affiliate Hosts Customer Appreciation Day

Web Exclusive

Fifteen top suppliers were on hand to showcase their latest products.

Hooping Do's And Don'ts

Wearables

Try these techniques for speedy embroidery hooping.

Trend Lessons From New Fresh Prince Collection

Web Exclusive

Actor Will Smith’s limited-edition line, Bel-Air Athletics, is filled with retro-inspir...