Strategy

‘Cocaine Mitch’ Swag Generates Campaign Funds, Stirs Controversy

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‘Cocaine Mitch’ is a reference to Senate Majority Leader Mitch McConnell.

4 Creative Advertising Ideas Your Competitors Aren't Pitching

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It's time for a promo product refresh. Don't get bogged down in a sea of promo pens...

Infographic: How to Provide the Best Prices on Performance Apparel

Your clients want performance apparel,...

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How to Target the Luxury Hotel Market

Luxury hotels are filling rooms, which is ...

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Sun Protection Must-Haves

The sun puts smiles on our faces but it...

5 Trending Golf Apparel Styles Every Client Should Try

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Golf apparel has changed - so should the way you present it. This popular apparel...

How to Target the Cannabis Market

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As more states legalize marijuana, the opportunity for promotional products is growing.

Will Smith Releases New ‘Fresh Prince of Bel-Air’ Merch & It’s Suddenly 1992 Again

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The mega star’s limited-time swag collection is another sign of the marketing potential...

No Official Merchandise For New Royal Baby

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The dearth of merch brakes with recent royal tradition.

Sales Travel In The Promo Products Industry

In a time of digital communication and fac...

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How to Build Out Your New Office

Tips from Adam Felson, the director of a S...

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4 Profitable Trends For Personal Wellness Promos

Spring has officially sprung - it's time...

5 Profitable Markets For Repeat Orders

Wouldn't it be nice to sell once to...

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Q&A: Expert Tips for Sales Travel

We asked Josh Frey, founder of The Swag Co...

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Quiz: What Do You Know About Apparel Sustainability?

The June issue of Wearables is all about...

Taco Bell Debuts New Line Of Summery Branded Merchandise

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“Hot sauce” is the collection’s definitive theme.

Clever Beverage Gifts

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Beverage gifts appeal to a wide swath of users, from distilleries and wineries to...

Travel Must-Haves

Advantages

These travel items from industry suppliers are perfect for both clients' promotional...

Top 5 Reasons to Add Direct-to-Garment Printing to Your Promotional Products Business

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Whether you are an existing screen printer, embroidery shop or even a distributor who...

Fisher Space Pen Co. Launches 50th Anniversary Moon Landing Collector's Set, Anniversary Pens

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Fisher Space Pen Co. is a supplier selling in the promotional products space.

I Earned My BASI: Patrick Buchberger

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Patrick Buchberger is the owner of Proforma Premier of Duluth (asi/491842) in Duluth,...