Strategy

5 Trending Golf Apparel Styles Every Client Should Try

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Golf apparel has changed - so should the way you present it. This popular apparel...

How to Target the Cannabis Market

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As more states legalize marijuana, the opportunity for promotional products is growing.

Will Smith Releases New ‘Fresh Prince of Bel-Air’ Merch & It’s Suddenly 1992 Again

The mega star’s limited-time swag collecti...

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No Official Merchandise For New Royal Baby

The dearth of merch brakes with recent roy...

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Sales Travel In The Promo Products Industry

In a time of digital communication and fac...

How to Build Out Your New Office

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Tips from Adam Felson, the director of a San Francisco-based project management firm th...

4 Profitable Trends For Personal Wellness Promos

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Spring has officially sprung - it's time to pitch personal wellness. Your clients...

5 Profitable Markets For Repeat Orders

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Wouldn't it be nice to sell once to clients and get continuous paychecks from them...

Q&A: Expert Tips for Sales Travel

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We asked Josh Frey, founder of The Swag Coach, a Geiger (asi/202900)-affiliated promo b...

Quiz: What Do You Know About Apparel Sustainability?

The June issue of Wearables is all about...

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Taco Bell Debuts New Line Of Summery Branded Merchandise

“Hot sauce” is the collection’s definitive...

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Clever Beverage Gifts

Beverage gifts appeal to a wide swath of...

Travel Must-Haves

These travel items from industry...

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Top 5 Reasons to Add Direct-to-Garment Printing to Your Promotional Products Business

Whether you are an existing screen...

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Fisher Space Pen Co. Launches 50th Anniversary Moon Landing Collector's Set, Anniversary Pens

Fisher Space Pen Co. is a supplier selling...

I Earned My BASI: Patrick Buchberger

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Patrick Buchberger is the owner of Proforma Premier of Duluth (asi/491842) in Duluth,...

Brady Tops List Ranking NFL Players’ Merch Sales

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Apparently, winning a sixth Super Bowl this February wasn't enough for Tom Brady. ...

Summer Sales Guide: Boost Your Revenue With Beach Towels

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Looking to heat up your summer sales? Meet your new best friend: beach towels. These...

Fashion Forecast: 5 Trending Colors You Must Pitch This Year

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Fashion moves fast. Make sure you know which colors are in high demand to give your...

Enter the Wearables Top Decorator Challenge

Wearables

Are you eager for the opportunity to show off your decorating skills and see how your...

Video: Has Trump Been Good or Bad For the Promo Industry?

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In this edition of Counselor's weekly Facebook Live video "This Week in Promo,"...