Strategy

Enter the Wearables Top Decorator Challenge

Wearables

Are you eager for the opportunity to show off your decorating skills and see how your...

Video: Has Trump Been Good or Bad For the Promo Industry?

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In this edition of Counselor's weekly Facebook Live video "This Week in Promo,"...

How to Build Your Sales Confidence

Here are actions you can take to help boos...

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How to Upgrade Your Screen-Printing Art

Keep your designs clean and crisp and prin...

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"Liquid Gold" And The Psychology Of Color = More Profits

When people ask what you do, here's a...

3 Creative Add-Ons To Increase Your Average Order Values

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It's all in the details − true for both the promos you sell and your profits. You can...

CPSC Recalls Toy Vehicles Due to Choking Hazard

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The U.S. Consumer Products Safety Commission (CPSC) has recalled nearly 500,000...

Trend Alert: Tie-Dye

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The chaotically colorful look of the 1960s counterculture is suddenly hip again.

How to Add Words to the Back of A Cap

Wearables

Add an extra touch of branding to a baseball cap by embroidering text down its vertical...

Uncommon T-Shirts

Eight-in-ten consumers own a branded...

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5 Features That Make Golf Apparel a Must-Sell

Golf apparel isn't just for golfing...

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4 Popular Promos You Can Upsell To Custom Projects

Imagine if all the promos you sold...

Why Screen Printers Should Add DTG to Their Shops

Now may be the perfect time to nudge...

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Instagram Takeover: The T-Shirt Guys

What's a typical day in the shop for the...

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Brand Recycles Billboards Into Unique Bags

How many times have you described a tote...

Commentary: The Hidden Fees of Payment Processing in Promo

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Your firm may be able to save thousands of dollars each year by learning the lingo and ...

How to Increase Profits with 3-D Embroidery

Wearables

3-D embroidery can be a great way to increase the perceived value of your work.

The Foolproof Custom Promo Checklist

Web Exclusive

Are you ready? We're about to take "complicated" out of custom promos. Arm yourself...

Make The Sale With Any Client: 5 Event Essentials For Under $5

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Your clients want promos for their event, but paused at the price tag and you missed...

Next Level Hosts Pop-Up Experience at SXSW

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Top 40 supplier Next Level Apparel (asi/73867) recently hosted a pop-up...

'Brexit' Propels Outpouring of Branded Merchandise

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Proponents and opponents of the U.K.’s looming exit from the European Union are using m...