Strategy

How To Increase Your Profits With Corporate Clients

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Win corporate clients with products every business needs. We're talking about leather...

I Earned My MASI: Aimee Zeidman

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Aimee Zeidman is the owner and director of operations at Unforgettable Goods...

10 Customers That Want To Buy Flip-Flops Today

Step up your promo sales with fun and...

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Printing on Demand at SXSW

When Mark Seymour, chief sales officer...

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Forever 21 Teams Up With Cheetos for Hot Merch

Move over, Taco Bell ! The hottest...

7 Merch Trends From the U.S. Open Swag Collection

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Admittedly, our golf game here at Counselor magazine is more Rodney Dangerfield...

8 Classic Closing Techniques

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When you’re ready to ask for the close, look to these tried-and-true methods of getting...

Sell Solutions Instead of Products: 6 Ideas That Will Work for You

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Increase your profits on every promo you sell by recognizing upsell opportunities...

Unique Job Titles in the Promo Industry

Advantages

Gurus, ninjas and evangelists, oh my! Uncommon job titles are sweeping the business wor...

New Stranger Things Merch Features In Brand Collaboration with Baskin-Robbins

The collab is helping to hype the upcoming...

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Pride Month Presents Opportunity for Promo Pros

Pride Month is increasingly becoming an...

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Trending Totes & Shopping Bags

As more cities and states ban single-use...

Sustainability And The Promotional Products Industry

Here’s how industry suppliers and decorato...

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How to Add Some Sparkle to Designs

These 10 tips will help you buy and apply ...

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Beginner’s Guide: Increase Your Profits With Promotional Hats

Hats are in hot demand. With headwear...

From the Top Down - 2019 Promotional Products Sales Compensation Survey

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A healthy, productive work environment starts with management.

Don’t Fear Changing Commissions - 2019 Promotional Products Sales Compensation Survey

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Switching commission structures is hard, but it will pay off for both reps and your bus...

Compensation Expectation - 2019 Promotional Products Sales Compensation Survey

Advantages

Employees expect competitive compensation with added security in the form of salary.

Job Satisfaction - 2019 Promotional Products Sales Compensation Survey

Advantages

Happiness at work continues to be a focus of employers, and employees are noticing.

Seeking Sustainability In The Promo Apparel Industry

Wearables

Long one of the world’s biggest polluters, the apparel industry is changing its ways. H...

Five Ways to Make Your Apparel Shop More Sustainable

Wearables

1. Reduce Energy Use You don't have to jump right into costly upgrades, like...