Strategy

Next Level Apparel Is the Official T-Shirt Sponsor of SXSW

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It’s the fourth consecutive year that the Top 40 promotional products supplier is the t...

The Ultimate Guide to Design Size & Placement

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Learn the perfect size and placement for your promo apparel! In this easy-to-follow...

Crucial Mobile & Tech Accessories

Stay on the cutting edge with these...

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Feed Your Feet With Avocado Toast Shoes

We've reached peak millennial baiting....

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How to Build a Service Business

Q&A with Doug Fletcher, founder of Fletche...

Screen Printing Vs. DTG: A 10-Round Battle

Wearables

As direct-to-garment digital printing has gained popularity and affordability, the...

Podcast: Customer Service in the Social Media Age

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ASI's Patrick Kennedy and Vincent Driscoll discuss ways small businesses can add custom...

Disney Launches New California Food & Wine Festival Merchandise

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The collection has interesting creative takeaways that should inspire promotional produ...

'Game of Thrones' Sweepstakes, Swag Helps Fuel Red Cross Blood Drive

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'GOT' T-shirts are among the branded merchandise on offer.

How To Target Local Prospects With Made-in-the-USA Promos

To capture business from local...

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How To Plan The Perfect Golf Tournament

You're thinking about staging a big...

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Exclusive Podcast With Neil Ringel, Polyconcept’s New CEO

Michele Bell, ASI's Editorial Director,...

5 Steps To Streamline Your Apparel Sales

Apparel makes up over one-third of...

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4 Profitable Markets for Apparel Program Sales

The Counselor 2018 State of the Industry...

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Pediatrics Office Uses T-shirts to Promote Vaccination

A New York pediatrician's office has...

Case Study Q&A: Teddi Mellencamp Arroyave’s New Merch Line

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Top 40 distributor BAMKO (asi/131431) delivered the collection for the reality TV star/...

U.S. Promo Supplier Makes Conference Table Pads For Trump/Kim Hanoi Summit

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Meanwhile, screen-printed T-shirts featuring images of the leaders are among the merch ...

Podcast: Leveraging Quirky Holidays for Your Business

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From the remarkable to the ridiculous, the internet has given rise to many things...

How to Use High-Solids Acrylic

Wearables

HSA inks bridge the gap between water-based inks and traditional plastisols.

Promo Products Perfected: Low Minimums? No Problem

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How many times has this happened to you? You've got a client in your pipeline that's...

Carolina Hurricanes Turn 'Bunch of Jerks' Insult Into Clever Branded T-Shirts

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For promotional products firms, the tee highlights the growing opportunity with "moment...