Strategy

Designer Shirt Gives New Meaning to Idea of Layering

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Luxury fashion brand Balenciaga just launched some Franken-fashion that's befuddling...

How To Sell Apparel That Appeals To Millennials

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Millennials influence a lot more than social media and the popularity of avocado...

How To Capture High-End Clients: The Product You Need To Know

High-end (aka high-spend) clients are...

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Q&A: Why Decorators Need Online Design Tools

Many apparel decorators and distributors...

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Distributors, Decorators Share Business Fears

As a small-business owner, what are some...

Pepsi Has A New Promo Products-Fueled Rewards Program

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Once upon a time, Pepsi was the choice of a new generation. Now, the soft...

Promotional Products and the #RedforEd Movement

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Teachers are seeing red - and they want the public and politicians to do so too. In...

Charles River Apparel Builds Teamwork Through Mini Golf

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Top 40 supplier Charles River Apparel (asi/44620) understands the old adage "drive...

Kaeser & Blair Hosts 4th Annual Sales Leader Summit

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Top 40 distributor Kaeser & Blair (asi/238600) hosted its fourth annual Sales...

Online Stores Are Changing Sports Fundraising for the Better

The importance of fundraising in youth...

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World Cup History Transformed Into Animated Tapestry

If you love soccer and embroidery, then...

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Promo Market to Target: Sports Leagues

Scoring sales with clients in this massive...

Instagram Takeover: Vantage Apparel

Vantage Apparel (asi/93390), the...

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How To Sell Trophies and Awards

The "everyone gets a trophy" approach to...

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Must-Have Wearable Technology

One in four Americans owns a wearable...

The Ugliest Uniforms in Sports

Advantages

If there's one thing we care about as much as how our favorite teams play, it's how...

In Memoriam: Fran Ford

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Remembering an industry icon of the highest order, who passed away on Monday, May 21.

Mental Health: Combat On-the-Job Stress & Frustration Flare-Ups

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Modern life has people stressed out. Everything from the rapidly quickening pace...

ASI Facebook Live! Capitalizing on Viral Trends

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ASI's Andy Cohen and "Facebook" Vinnie Driscoll recently discussed how companies are...

Vegas Knights Championship Merchandise Highlights Apparel Trends

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The Las Vegas Golden Knights don't waste any time. An expansion team in their...

Sell Paper Products For Every Event

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Each year, U.S. companies spend $122 billion on corporate events, according to...