Strategy

Go Far In Sales With Targeted Bandanna Promotions

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Understanding your client's target demographic puts you ahead of the competition in...

How to Succeed with Facebook's Latest Newsfeed Tweak

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Early in 2018, Facebook made a change to its newsfeed that put greater emphasis on...

Prop 65 and the Promotional Products Industry

Sweeping changes to California’s Prop 65 c...

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ASI’s ESP Platform Meets New Prop 65 Product Warnings

ESP automatically displays Prop 65 labels ...

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Space: The Next Frontier for Trump Campaign Merch

The president’s re-election campaign plans...

10 Reasons E-Sports Is Booming And Why You Should Invest Now

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E-sports, a term used for competitive video game leagues, is an exploding industry...

Become A Better Bag Provider In 5 Easy Steps

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When it comes to promotional products, bags are big news. According to...

Trend Alert: New Premier League Soccer Jerseys

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As a new season starts, the jerseys players will wear provide interesting trend insight...

Exceptional Women’s Apparel

Advantages

Years ago, the industry ditched the idea of men's smalls in women's apparel programs....

Expert Secrets: Using Content Marketing and Social Selling

In this quick video, sales trainer and...

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Interview with Joe Orminski, General Manager of Scalable Press

In the fragmented promotional products...

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Interview with Scott Nussinow, Executive Vice President of ArtworkServices USA

When it comes to your business, your...

9 Eco-Friendly Promos Green Companies Can’t Do Without

Going green has gone mainstream:...

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Letter to the Editor: Women Must Take Ownership of Their Success

Advantages' July cover story offered an...

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CPSC Expands Recall of Power Supply Units

The printer power sources can overheat, po...

5 Fall Opportunities For Bottled Water

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The leaves might be falling, but your bottom line can grow if you're selling the...

Sturdy Work Pants Make Fashion Statement

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Even men who don't need durable garments for work appreciate their comfort and blue-col...

Wearables News Briefs - August 2018

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Royal Apparel  (asi/83731) has announced the launch of its Activewear Collection,...

Great Dane Graphics Settles Copyright Infringement Case

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Massachusetts-based Vovo Inc. stole thousands of production-ready images from the stock...

Case Study: Van Gogh Paintings Featured in New Vans Collection

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The skate/surf lifestyle brand and the Van Gogh Museum teamed up to release a collectio...

ASI’s CTO Summit Draws Top Tech Talent in the Industry

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Drawing tech execs from companies such as AIA, HALO, PCNA, Gemline, Magnet, Starline,...