Strategy

Q&A: How Branding Raises Apparel Perceptions

Wearables

Branded apparel doesn't have the highest perceived value from end-buyers , but...

Opportunity Watch: New Jersey Could Legalize Recreational Marijuana

Web Exclusive

The Garden State is poised to get a little greener - and that could spell sales...

4 Products That Put A New Spin On The Basic Bag

Papa's got a brand-new bag - maybe it's...

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5 Benefits Of Custom Floor Mats

How can companies make a positive impact...

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Nike Refuses To Supply Cleats For Iran Soccer Team

Geopolitical tensions have interfered...

Google Adds New Promotional Features

Web Exclusive

Google has just made it easier for small businesses to attract new customers while...

Promos Abound at Philly Pride Parade

Web Exclusive

Rainy weather on June 10 didn't wash away the spirits of the hundreds who gathered in...

How To Achieve Excellent Customer Service (And Drive Repeat Purchases, Too!)

Web Exclusive

Lots of distributors place one-time orders for customers, but it takes extraordinary...

5 Ways Fashion Apparel Will Increase Your Business

Web Exclusive

Don't let your sales approach be so last season. If you want to capture the...

Contest: Vote For The Best Marketing Video in the Promotional Products Industry

There's a new champion in the making. ...

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Promos On Display At Cannabis World Congress & Business Expo

Business leaders, consumers and...

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Techdirt Promotional Products Based On Declassified NSA Security Posters

Techdirt is an influential blog that...

Comforting Personal Care Items

In these stressful days, a personal care...

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Israeli Designer Imagines Luxury Brands As Commodity Products In Art Exhibition

What would the packaging look like if...

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Discover Sales Opportunities In The Great Outdoors

As the temperature rises, nature lovers...

A Colorful Comeback: Tie-Dye Apparel and Rave Scenes

Web Exclusive

Tie-dye often reminds people of the psychedelic '60s and '70s, but these days, it's...

The Sales Path Less Traveled: Dominique Volker, Whitestone Branding

Advantages

Distributors in the promotional products industry are having trouble finding veteran,...

Levi’s Jacket, Emoji Pins Among WWDC Promotional Products

Web Exclusive

The 2018 Apple Worldwide Developers Conference is happening this week in...

The Beginner’s Guide to Workwear: Start Selling Now

Web Exclusive

If you're selling apparel but not taking advantage of workwear, you're missing out on...

2018 Promotional Products Sales Compensation Survey

Advantages

The ideal sales job candidate – experienced and ready to sell – isn’t materializing, so...

The Right Fit: Gear Up For Summer With T-Shirt Sales

Web Exclusive

It's getting hot, hot, hot. Summer is right around the corner, making it the...