Strategy

New Smart Earrings Wed Wireless Tech and High Fashion

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A crowdfunding campaign is underway for innovative earrings that aim to be the next...

3 Tips On How To Transition To The Promo Industry

Advantages

People with sales experience from other industries can succeed in promo products - so...

Fashion Forwards: 'Shorts Suit' Trend Adds Fuel to NBA Rivalry

Things are getting heated on the court...

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6 Apparel Prints & Pattern Trends to Watch

Do you know what's haute for promo...

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There’s A Ton of World Cup 2018 Branded Merchandise and Promotional Products

In two weeks, the 2018 World Cup will...

Wearables News Briefs – June 2018

Wearables

Cintas  (asi/162167), a Top 40 distributor, was recently named to the prestigious...

Uncommon Awareness Items

Advantages

Pro tip: Look to donate both awareness products and your time to a cause in need. Not...

6 Opportunities For Promotional Print Sales

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First thing's first: What is promotional printing? It's simple: Printed marketing...

Expert Secrets: Communication is the Key to a Successful Family Business

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In this two-minute video, Dr. Steve Treat, ASI Show speaker, senior therapist and...

6 Markets For Tech You're Already Selling To

When pitching promo products, it's...

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Q&A: The Value of Handcrafted Branded Merch

Chelsea van der Meer is the founder,...

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T-Shirt Brand Could “Drastically Alter the Future of Fashion”

A new basics T-Shirt brand is set to...

Promo Talk: Nissin Shah, Rhombus Canvas

Candid opinions from industry pros.

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Souvenir Apparel Across The States

Did you know, the U.S. sales of gift,...

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Decorators’ Nightmare Scenarios – Solved!

We have the answers to the burning questio...

Designer Shirt Gives New Meaning to Idea of Layering

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Luxury fashion brand Balenciaga just launched some Franken-fashion that's befuddling...

How To Capture High-End Clients: The Product You Need To Know

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High-end (aka high-spend) clients are the holy grail of customers, but capturing...

How To Sell Apparel That Appeals To Millennials

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Millennials influence a lot more than social media and the popularity of avocado...

Q&A: Why Decorators Need Online Design Tools

Wearables

Many apparel decorators and distributors worry about how they can compete with...

Distributors, Decorators Share Business Fears

Wearables

As a small-business owner, what are some of your biggest fears? We checked in with...

Pepsi Has A New Promo Products-Fueled Rewards Program

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Once upon a time, Pepsi was the choice of a new generation. Now, the soft...