Strategy

3 Ways To Add Value To Banner Sales This Spring

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As weather warms up, clients want to take their marketing messages outdoors. Banners...

5 Markets To Maximize Your Custom Mat Sales

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Do your customers have a door? If so, this is a golden opportunity to make an easy...

Pulling Out the Stops

Get creative with your client appreciation...

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5 Selling Opportunities for Flying Discs

With spring and summer right around the...

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Helpful Hospitality & Travel Products

Every industry has travel-related needs,...

Barry Lipsett Tastes Defeat After Super Bowl

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When your team is the New England Patriots, it's easy to be overconfident about their...

Podcast: Insights From BIC Graphic’s New CEO David Klatt Jr.

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Growth opportunities, new products, the importance of company culture and the power...

Instagram Takeover: Essential Creations

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For the latest edition of Wearables' Instagram Takeover, we headed to the Windy City....

Help Prepress and Production Help You

Wearables

A halftone test file will help your team learn to ‘hold the dots.’

MLB To Honor Shooting Victims With Special Caps

Major League Baseball will honor victims...

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Backlash Over Walmart T-Shirts Portraying Negative Ethnic Stereotype

A New York man of Irish ancestry is...

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3 Advertising Opportunities You're Probably Missing Out On

You probably thought you couldn't...

Clients: They’re Worth It

Take a page from this distributor and her ...

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The Benefits of Folding Chairs

You've got the best seat in the house to...

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Eye-Catching T-Shirts

Data from ASI shows that almost 60% of...

Dealing With Press Downtime

Wearables

By charting all the times your presses stop and why they’ve stopped, you can dramatical...

How To Pick Your Perfect Tech Supplier

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Selling high tech doesn't have to mean high stress. Working with the right supplier...

11th Annual Wearables Apparel Design Awards

Wearables

We honor the best in apparel and decoration – and share the secrets behind these unique...

Emoji Graphics Are Now A Thing On Pro Soccer Jerseys

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To the delight of some, the indifference of others, and the palm-to-forehead-and-gasp...

How To Pitch Promo Pens To Every Type Of Employee

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If you're only pitching one type of pen to all of your business customers, you're...

Strategies For Selling Promotional Bags

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Did you know? In the U.S., every bag generates about 5,700 impressions, which is...