Strategy

Instagram Takeover: Upstate Merch

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Instagram is an ideal medium for showing off your best work and giving your clientele...

Puerto Rico in dire need as ASI hurricane relief fund drive continues; $93,150 raised so far

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An important message for the industry from ASI CEO Tim Andrews:   The...

Washington Capitals' Gravy Boat Giveaway is Promo Gold

The Washington Capitals will be doing...

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Promo Market to Target: Retail

For an industry in transition, compelling ...

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Case Study: High Expectations

This Florida distributor nurtures a cultur...

Take Steps To Promote Healthy Feet

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Seventy five thousand miles - or three trips around the earth's circumference at the...

Expert Secrets: The Three Keys to Success in Promo Product Sales

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Business-growth expert David Blaise, creator of Top Secrets of Promotional Products...

The Final Stretch: Embroidering on Compression Fabric

Wearables

Sewing on performance apparel requires adjustments to your hooping technique.

Take Your Show on the Road

Wearables

If you find the right niche, onsite on-demand screen printing can be very rewarding.

Festive Holiday Products

End-of-year gift giving is something too...

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Get Hot Around the Collar with Ties, Scarves

Help clients stand out with...

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Image of Potential New U.S. Men’s World Cup Jersey Leaked Online

The Internet has gone and done it again:...

Logo Mats Provide Superior Branding Opportunities

Walls and countertops are excellent...

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Promotional Products Companies Affected by Hurricane Irma

Hurricane Irma struck Florida last week,...

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6 Must-Haves For Your Home Page

Here are six elements your home page can’t...

Tips for Amazing Distributor Customer Service

Advantages

The best customer service that distributors can offer needs to be personalized and cons...

Facebook Contest Music to Users' Ears

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It's no secret that contests encouraging engagement - especially ones that promise a...

Nike Creates More Sustainable Leather Product

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Nike has a plan to keep scrap leather out of the landfill. The shoe manufacturer's...

5 Hot Workwear Markets To Sell Into

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Strike while the iron is hot. These five markets are all growing, and you're already...

How To Sell To Even More Uniforms

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When you provide uniforms, a key element of an organization’s operation and recognizabl...

Touch, Teach, Connect: Sensory Marketing Really Engages

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Touch is the language of connection. As marketing experts, you have a powerful tool...