Strategy

Nike Creates More Sustainable Leather Product

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Nike has a plan to keep scrap leather out of the landfill. The shoe manufacturer's...

5 Hot Workwear Markets To Sell Into

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Strike while the iron is hot. These five markets are all growing, and you're already...

Touch, Teach, Connect: Sensory Marketing Really Engages

Touch is the language of connection. As...

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How To Sell To Even More Uniforms

When you provide uniforms, a key element o...

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Amazon Reportedly Developing Alexa-Powered Smart Glasses

Amazon wants to get in your face with...

Preview: 2017 Wearables State of the Industry

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Optimism in the decorated-apparel industry is at an all-time high, according to the...

Tips For Breaking Into A New Sector

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Distributors offer their tried-and-true tips for breaking into a new sector.

Prepare For Seasonal Weather

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Teach your clients how to create an optimal matting system.

I Earned my BASI: Michael Reisbaum

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Michael Reisbaum is the USA director of operations for Reflective Shopper USA, LLC...

Warming Jackets and Vests

According to ASI's Global Impressions...

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4 Keys For Customer Satisfaction

Get your game face on by not skimping on q...

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Inspire Sales With Apparel Innovation

Buyers want more: here's how you...

NFL Team Postpones DNA Test Promo Giveaway

Nothing says football quite like DNA...

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Case Study: Personal Touch

This promo product expert needed a new web...

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Customize Desk Pads for the Perfect Message

Whatever detail, message or design your cl...

6 Holiday Gift Trends

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Any promotional product that is given away is technically a gift, but it's elevated...

Fidget Spinners: Hot Gift or Spun Out?

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For some, the fidget spinner craze is unprecedented. "I have been in the industry for...

‘A Shirt With a Purpose’

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Chip and Joanna Gaines, the co-stars of the popular HGTV series, Fixer Upper, are...

How to Boost Email Open Rates

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1. Clean Up Your List Remove addresses that are no longer valid, contain typos or...

Healthy Customers Are Happy Customers

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Here's another great UpLine Idea from Universal Promos: Pitch the super-handy Super...

How To Cold Call With Purpose

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Once the second leading method of generating promotional product business, cold calls...