Strategy

‘A Shirt With a Purpose’

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Chip and Joanna Gaines, the co-stars of the popular HGTV series, Fixer Upper, are...

How to Boost Email Open Rates

Advantages

1. Clean Up Your List Remove addresses that are no longer valid, contain typos or...

Healthy Customers Are Happy Customers

Here's another great UpLine Idea from...

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How To Cold Call With Purpose

Once the second leading method of...

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Company Refuses to Make Hats for Charlottesville LGBTQ Event

Logoed headwear was at the center of...

The Scariest Promotional Product In America

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In the first week of September, red balloons began mysteriously appearing in a small...

Industry Scam Alert

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ASI is urging everyone in the promotional products industry to be on alert for...

Promotional Products Companies Affected by Hurricane Harvey

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Hurricane Harvey has devastated parts of the Texas coast. Check here for the latest...

Case Study: Under Evaluation

Advantages

This successful distributor looks for the qualities that can’t be taught.

Colorful And Creative Plaques

When people are recognized for a job...

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Should Distributors Give In To Cheap Instincts?

Retail’s discounting boom is in full swing...

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ASI Awards Three Interns College Scholarships

ASI recently awarded $1,000 college...

5 Insights About Promotional Product Buyers

ASI Market Research recently conducted a...

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5 Tips For A Healthy Mind

1. Save Energy Organize your life so...

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Revamp Your Company’s Image Today

Here are three ways you can stand out from...

Handy Safety Kits and Tools

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FEMA reports less than 40% of Americans have developed a household emergency plan. By...

The Perfect Bag For 5 Different Personalities

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Learn how to sell stylish carryalls for five modern personalities.

ASI Raises $66k for Harvey Relief; Specific Needs Continue

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An important message from Tim Andrews, ASI's president and chief executive officer. ...

Expert Secrets: Moving Decoration Beyond the Logo

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Jay Busselle, decoration expert and director of sales and marketing at Printa...

I Earned my BASI: Sarah Jane Gray

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Sarah Jane Gray is the sales manager for the Specialty Items & Premiums...

5 Benefits Of Owning A Distributorship

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Are you a salesperson working for a distributor? Are you happy in this role? If so,...