Strategy

The Ins and Outs of Sublimated Uniforms

Wearables

Reversible garments are popular for athletes because they combine home and away looks i...

Create Unique And Colorful Promotions

Web Exclusive

With the right decorating know-how and technology, you can give your clients bright,...

ASI Education Case Study: Lisa Gapen

Lisa Gapen is the owner of Generate...

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5 Steps to a Vintage Looking Screen Print

Soft-hand screen printing creates a...

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8 Hot Items for Trendy Beachgoers

Life's a beach. "Who is not in a good...

Smart Apparel Evolution: The Levi's/Google Smart Jacket

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Everyday apparel is about to get a bit smarter. Over the last couple years,...

Fun Promotional Toys And Games

Advantages

Toys and games bring out the kid in everyone. They work well in corporate promotions,...

Video: Counselor Product Design Awards Finalists

Web Exclusive

ASI's promo product guru, Joe Haley was joined by Karen Akers, Director of Awards...

Promo Talk: Vicki Clayman, Partners N Promotions Inc.

Advantages

Candid opinions from industry pros.

Podcast: A Fresh Perspective

Decorating industry veteran Erich...

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5 Tips to Conquering Your Day

1. Downsize the To-Dos Oftentimes,...

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3 Proven Methods for Painless Rush Orders

Even under pressure, you can build a seaml...

Video: Shop Owner Reflects on Embroidery Training

Donna Zahn, owner of Orcas Island Custom...

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Video: The Romphim, Diaper Jeans and Other Weird Trends

Wearables Editor-in-Chief Nicole...

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Wood vs. Aluminum Screen Frames

Newer wooden screen-printing frames offer ...

Personal Care Products

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Personal care products fit a variety of programs and promotions. A bottle of hand...

Nugget-Hungry Teen Sets Retweet Record ... And Then Sells Tees For Charity

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"Don't let hunger happen to you" goes the slogan from the Snickers commercials....

How to Market Products for a Wide Target Audience

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Promotional experts give their best tips.

Eco-Friendly Fabric Is Made From Wood Fibers

Web Exclusive

If you're a promotional product distributor with clients who have an eco-friendly...

4 Ways To Make Money With Custom Products

Web Exclusive

As the old saying goes, there very well may be nothing new under the sun. Innovation...

Slideshow: A Session With the Embroidery Coach

Web Exclusive

Donna Zahn, a resident of remote Orcas Island in the northwest corner of Washington,...