Strategy

How to Increase Embroidery Profits

Wearables

Forget one-size-fits-all pricing formulas. If you know your market, you could get tripl...

Adidas Sneaker Promo Weds Beautiful Art & State Pride

Web Exclusive

The sportswear maker had female artists create, on sneakers, one-of-a-kind designs that...

8 On-Trend T-shirts

When it comes to promo T-shirts, value...

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3 Successful Point-Of-Purchase Campaigns Using Logo Mats

WHAT ARE POINT-OF-PURCHASE ITEMS? ...

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How To Become A Better Networker

In this Q&A, The Networking Motivator reve...

How to Care for your Apparel Decorating Equipment

Wearables

Follow the manufacturer’s maintenance schedules to keep your screen-printing machines a...

Sell More With These Stellar Tips

Web Exclusive

You've got a client hosting a grand-opening celebration planned for a hot Saturday...

Bags With Style

Advantages

Bags and totes generate over 5,700 impressions (2,500 more than the next product...

Soccer Shenanigans: Jersey Fails, the U.S. Gold Cup Jersey, & Promo Sales Opps

Web Exclusive

Why promo distributors should care about the new U.S. men’s soccer team jersey, and the...

An Industry Power Couple You Should Know: Julie and Dan Haar

AN INDUSTRY POWER COUPLE YOU SHOULD KNOW: ...

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Create The Perfect Spec Sample

The room's alight with excitement. After...

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“Ode To Tommy John Surgery” Is Minor League Team’s Latest Brilliant Promotion

The Potomac Nationals might be 12.5...

I Earned My BASI: Suzanne Shea

Suzanne Shea is the owner of both...

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4 Questions To Ask Before Making A Sale

Step 1 What's the timeframe? If...

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Wearables News Briefs - July 2017

AnaJet   has launched...

Soccer Team’s Animated Video Is Marketing Gold

Web Exclusive

Premier League team has struck marketing paydirt with animated videos that announce the...

Philly Gay Pride Parade Event - Vendors, Swag & History

Web Exclusive

In June of 1988, the Philadelphia gay pride parade was finally recognized and...

ASI Education Q&A: Cheryl Hokanson

Web Exclusive

Cheryl Hokanson is the promotional products director at Ironmark (asi/169127) in...

DecoNetwork CEO Charged With 1997 Murder

Web Exclusive

The CEO of DecoNetwork, a software company for apparel decorators, was charged...

Memorable Packaging And Gift Essentials

Advantages

The end-of-year holidays are traditionally gift-giving season for businesses. But, a...

Can Google Really Replace Me?

Web Exclusive

The answer to this question is yes, and right now, Google and other search engines...