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Strategy

Drinkware Usage
Drinkware Usage
Web Exclusive

The ASI Ad Impressions Study was first launched in 2006 by ASI's research team to...

Suit Claims Fitbit Heart Monitors Faulty
Suit Claims Fitbit Heart Monitors Faulty
Web Exclusive

Angry consumers this month are taking Fitbit to task, claiming in a nationwide...

7 Ways To Pump Up Your Sales Pipeline

Fill and manage a vibrant sales...


Umbrellas - Percentage Owned

The ASI Ad Impressions Study was first...


Poll: How Clean Is Your Machine?

Decorating industry experts like Joyce...

Calendars Are Great Branding Tools
Calendars Are Great Branding Tools
Web Exclusive

The ASI Ad Impressions Study was first launched in 2006 by ASI's research team to...

Adult Coloring Books, Next Big Promo Item
Adult Coloring Books, Next Big Promo Item
Web Exclusive

A prediction: The next big promotional item? Adult coloring books! Yes, adult...

Q&A: Where to Find Unique Apparel and Accessories for Your Clients
Q&A: Where to Find Unique Apparel and Accessories for Your Clients
Wearables

Have a client who calls you with a rush order looking for a unique apparel or...

Reports: Charney’s American Apparel Takeover Bid Rejected
Reports: Charney’s American Apparel Takeover Bid Rejected
Web Exclusive

American Apparel (asi/35297) has rejected a $300 million bid by former CEO and...

Promotional Bags - Impressions Generated

The ASI Ad Impressions Study was first...


Martian Releases Discreet Smartwatches

For Martian Watches , it's all about...


Distributor Salesperson of the Year - Andy Olson

Andy Olson is a 21st century Mike...

Supplier Sales Rep of the Year - Jane Ryan

After nearly 40 years in the industry,...


Overcome 3 Common Client Objections

Objection #1: "Promotional products...


Writing Instruments - Women Versus Men

The ASI Ad Impressions Study was first...

Ask an Expert: Price Your Embroidery for Profit
Ask an Expert: Price Your Embroidery for Profit
Wearables

Q. How can I price my embroidery for profit? I have a hard time knowing if I'm...

Medical Wearable Quells Chronic Pain
Medical Wearable Quells Chronic Pain
Web Exclusive

Last April in Wearables , I wrote about Quell , an FDA-cleared medical wearable...

Writing Instruments - Percentage Owned
Writing Instruments - Percentage Owned
Web Exclusive

The ASI Ad Impressions Study was first launched in 2006 by ASI's research team to...

Fat Cats & Corpulent Canines
Fat Cats & Corpulent Canines
Web Exclusive

Though Fido and Fifi are perfectly happy chomping down on spillover from trash cans,...

Promotional Products Owned Outside The United States
Promotional Products Owned Outside The United States
Web Exclusive

For the 2016 Global Advertising Specialties Impressions Study, respondents were asked...

Sell To The Yoga Market
Sell To The Yoga Market
Web Exclusive

The number of Americans participating in yoga is about on par with the nation's...