Strategy

Little Leaguer’s Controversial Bat Flip Celebration Becomes Commemorative Pin

Strategy

What started as an ejection- and suspension-worthy moment ended with something fans can...

Art in the Age of Algorithms: The Promise & Pitfalls of AI Design

Strategy

Though fewer than a quarter of promo pros are using generative AI for artwork or video ...

ASI Summer Internship Program Helped iPROMOTEu Affiliate Train 2 Interns

Branding Touchpoint enrolled both its inte...

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Stahls’ MLB All-Star Weekend Experience Shows Power of Print on Demand

Stahls’ partnered with Fanatics and the At...

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Infographic: Monitoring the Supply Chain in Canadian Promo

State of the Industry data from ASI Resear...

From Ink to Impact: Why Epic Promotions Pivoted From Print to Promo

Strategy

The Warwick, RI-based distributor has found success by leveraging its long-standing cli...

Product Spotlight: Discover Popular Back-To-School Promos

Strategy

Class is in session! It's time to make the grade with education clients by selling ...

Chili’s & Tecovas Collaborate on ‘Booth Boots’ Made From Same Material as Restaurant Booths

Strategy

The co-branded line of belts and boots, which sold out quickly, is a fun spin on using ...

ASI Chicago 2025: The Industry Is “Geared Up To Finish Strong”

Strategy

After a challenging first half of the year, eager attendees and exhibitors at the indus...

Everen Brown Reflects on 50 Years in Promo (With More To Come)

The distributor looks back on a career tha...

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Decorating Roundup: Inkcups Updates Helix ONE Direct-to-Object Printer

Plus, Stahls’ has released its latest fanw...

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Counselor State of the Industry 2025: Negative Attitudes Toward Promo

Being creative and consultative helps dist...

Counselor State of the Industry 2025: Buyer Preferences

Distributors are spending smarter on clien...

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Counselor State of the Industry 2025: Tariffs

From price increases to lagging sales, dis...

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Counselor State of the Industry 2025: Projects Taking Longer

Onerous service agreements, growing client...

Counselor State of the Industry 2025: Choosing Suppliers

Strategy

Distributors may not be expanding their vendor list, but they are welcoming suppliers w...

Counselor State of the Industry 2025: Expanded Services

Strategy

Distributors are finding ways to grow by expanding their offerings to capture and conso...

Counselor State of the Industry 2025: Distributor Snapshots

Strategy

These snapshots identify key characteristics within five distributor revenue classes.

Counselor State of the Industry 2025: Sourcing Beyond China

Strategy

How will volatility impact four of the biggest industry-wide trends?

Counselor State of the Industry 2025: Labor

Strategy

A strong talent pool has eased hiring woes for suppliers seeking salespeople and office...

Counselor State of the Industry 2025: Made in USA

Strategy

Made-in-USA suppliers are enjoying an immense boost, but what does the future hold for ...