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Strategy
National Donut Day: A Hole in Donut Brands’ Marketing Strategy?
StrategyDunkin’ collaborated with Stoney Clover Lane to release limited-edition accessories for...
WWE Table Sponsorship Brings ‘Snap Into a Slim Jim’ Slogan to Life
StrategyThe partnership takes brand engagement to a new level by cleverly matching the slogan w...
Expand, Elevate & Win More Business With Commercial Print
For promotional products distributors, sel...
Free T-Shirts Honoring Rafa Nadal Given Out at French Open Fetch Hundreds on Secondhand Market
The phenomenon is a testament to the iconi...
4 Steps To Printing a Vintage Concert T-Shirt
With ’90s nostalgia more popular than ever...
Decorating Roundup: Penn Emblem Nabs NAUMD Award
StrategyAlso, HP inked a multiyear deal with Counselor Top 40 distributor Cimpress, Roland DGA ...
The Bright Side: Avril Lavigne Uses Co-Branded Merch To Help Skate Shop Burned Down in LA Wildfires
StrategyThe Canadian singer created her own merch to raise money to rebuild a Pacific Palisades...
Sales Compensation Survey: The Latest Trends in Rep Commission and Benefits
StrategySlow industry sales and a reversal in the labor market have spurred a surprising resurg...
Case Study: Meryl Katlin Finds Sweet Spot Where Print Meets Promo
StrategyA graphic designer by trade, Katlin has been selling promotional products since the ’90s.
Letter From ASI President & CEO Tim Andrews: How We’re Helping You Navigate Tariffs
During this difficult time, ASI is committ...
Nominate Now for the 2025 Counselor Promotional Campaign Awards
Help us honor the most creative and effect...
The Exit Strategy Blueprint: How To Avoid Seller’s Remorse
It’s natural to have regrets after you sel...
‘Made in Canada’ ESP Searches Surge as Trade Uncertainty Continues
New data from ASI Research indicates that,...
Top 10 ESP Searches: Warm Weather Staples Climb Q1 Rankings
The latest ESP data from ASI Research also...
The Next 5 Years: How Promo Companies Can Thrive in the 2020s
So much has happened in the 2020s. No matt...
The Next 5 Years: Embrace Transformation Through Adaptability
StrategyEmbracing transformation and continuously improving are essential for thriving in an ev...
The Next 5 Years: Tap Into the Limitless Possibilities of Automation
StrategyThe possibilities are boundless for what some believe is the next industrial revolution.
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Plan Now for 2026: Sales Tips To Start the Year Strong
A new year will be here before you know it. Are you ready? Plan ahead now and get...
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The Next 5 Years: Expand Your Reach by Going Global
StrategyThe largest U.S. distributors are meeting client needs by expanding internationally int...
The Next 5 Years: Leverage the Power of Choice with Personalization
StrategyPromo companies are leaning into extra customization and the power of choice to deliver...
The Next 5 Years: Meet the Growing Needs of Your People
StrategyAfter a profound shift in the world of work, employers will be challenged to continue m...
Q&A: How To Build Strong Client Relationships
StrategyA Counselor Award-winning distributor and Counselor Top 40 supplier sales rep share the...