Analytics

4 Ways To Create a Community of Brand Fans

Web Exclusive

Loyal enthusiasts of your company can boost your digital presence and sales numbers.

8 Tips for Improving SEO

Web Exclusive

A solid strategy is imperative in order for your website to be found in online searches.

7 Ways To Set Social Media Marketing KPIs

Your social presence shouldn’t be an after...

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Case Study: Coffee Merch Contributes to Anti-Crime Efforts

The hosts of a true-crime podcast worked w...

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6 Ways To Maximize Your Marketing Budget

Take a fresh look at goals and strategies ...

Q&A: Tips for More Clickworthy Newsletters

Web Exclusive

An email marketing expert offers tips on getting more traction from your messages.

CMS Acquires Progressive Promotions

Promogram

The distributors’ combined clients include American Express, Kraft Heinz, Levi’s and ot...

New LinkedIn Tool Offers Deeper Marketing Insights

Web Exclusive

LinkedIn has announced the launch of a new user data page aimed at boosting marketing...

How to Tap Into the Power of Mobile Surveys

Advantages

The Experts - interviews with the brightest minds in business.

And the Marketing Word of the Year Is…?

Evolving from a Steven Spielberg film...

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B2B Digital Ad Spending to Rise 13% in 2018

While B2C companies still drive the...

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AI’s Role in Marketing on the Rise

Marketers believe artificial...

Using Predictive Analytics In the Promo Industry

Amazon customers know it well: the...

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Sports Bottle Market to Grow by 6.15% Through 2021

A new report by Technavio has found that...

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Survey: Consumers Keen to Shop Small Businesses for Holidays

Three-quarters of U.S. consumers plan to...

The Future of Websites

Counselor

Radical personalization and more fluid design are on the horizon.

What Will Websites Be Like In 10 Years?

Counselor

The promotional products industry makes some big predictions on big data and more.

E-Commerce Data Reveals Growth, Buying Trends

Promogram

More than four in 10 large revenue distributors now report having some amount of...

Ecommerce Data Reveals Growth, Buying Trends

Promogram

More than four in 10 large revenue distributors now report having some amount of...

Marketing Research 101 - Part 1

Web Exclusive

In this Podcast series from Nate Kucsma, ASI's Director of Marketing Research, Nate...

Study: Marketers Face Innovation, Customer Service Challenges In 2017

Promogram

A recent survey by market research firm B2B International has found that marketing...