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Research
Top ESP Searches in 2023 Feature Traditional Products & Trendy Consumer Favorites
PromogramStanley tumblers and pickleball game sets ranked high, alongside stalwarts like writing...
Sourcing City Report Says U.K. Promo Market Achieved Record Sales in 2023
PromogramBusiness was up 4.2% year over year and surpassed the level reached in 2019, the last p...
Recapping ASI Orlando: Product Trends, Inspiring Keynotes & Professional Development
ASI Show Orlando kicked off the...
Exclusive Research: Next-Gen Perceptions of Promo
A joint survey from ASI shows that young b...
ASI Orlando 2024: Flash Polls Signal Distributor Sales Growth
During an Education Day wrap-up session, l...
2023 Product of the Year: The Stanley Quencher
Web ExclusiveIt’s a social media sensation, the next big thing in the drinkware boom – and the must-...
Sales Compensation Survey 2023: Cost of Doing Business
Web ExclusiveIt’s expensive to run a company these days – a fact that’s changing the landscape of sa...
Promo Is Growing Slower Than the Economy. Why?
PromogramDuring the post-COVID recovery, the industry has typically expanded at a faster rate th...
Stat Spotlight: Inflation Eases, Economy Grows
PromogramThese quick-hit statistics paint a picture of what’s going on with key macroeconomic fa...
Q3 Industry Growth Is Slowest in Post-COVID Era
Sales for the largest distributors were ne...
Top 10 ESP Searches: Demand for Stanley Continues To Soar
The retail drinkware, available from selec...
Stat Spotlight: The State of the Economy, Jobs & Inflation
Check out the numbers that tell the story ...
2023 State & Regional Sales Report
Find out where your state ranks and see wh...
Stat Spotlight: Inflation Stubbornly Persists
Rising fuel costs were a key factor in an ...
Highlights From the 2023 State of the Industry Report
Each edition of Counselor's annual State...
Infographic: Sales & Services Among Canadian Distributors
Promogram CanadaCanadian distributors are contending with more days sales outstanding, while they’re le...
Infographic: Sources of New Business for Canadian Distributors
Promogram CanadaASI Research has found that firms gain most of their new clients via referrals and thei...
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Make the Sale: Essential Product Features for Education Clients
Each promo market has its own unique considerations, and education is no exception....
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The Power of Customization: How To Upgrade Any Product
What if we told you there was a simple way to upgrade any promotional product ...
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The Collegiate Fashion Trend Favored To Win the Outerwear Game
Fall is right around the corner, making now the ideal time to present outerwear to...
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ASI Research Estimates Size of UK, European Union Promo Market
PromogramThe analysis also spotlights which individual European countries spend the most on prom...
Infographic: Supply Chain & Job Market Concerns Among Canadian Distributors
Promogram CanadaData from ASI Research shows that industry firms across North America continue to be wa...
Infographic: Top Markets & Products in the Canadian Promo Industry
Promogram CanadaThe third infographic in our SOI series looks at the most lucrative end-buyer industrie...
Top 10 ESP Searches: Summer Gatherings Prove Key for End-Buyer Campaigns
PromogramEntertainment, cause-related and sporting events were back in full swing this season, a...