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Research
2020 ASI Global Ad Impressions Study Highlights
CounselorHere are some key takeaways from this year’s comprehensive swag report, including cruci...
PPE Products Dominate ESP Searches in July
PromogramTraditional promo products continue to rise in demand.
State of the Industry 2020
Insights and opportunities for a new era o...
Top 40 Suppliers 2020
Counselor’s exclusive ranking of the suppl...
Top 40 Distributors 2020
Counselor’s exclusive ranking of the distr...
SOI 2020: The Corona Effect
CounselorThe promo industry was strong going into 2020. Now, not so much. The promo industry...
SOI 2020: Top 40 Outlook
CounselorSales are down overall, but the industry’s largest firms are finding ways to adapt.
Promo Distributor Sales Drop 44.4% in Q2
PromogramCaused by fallout from the coronavirus pandemic, the historic plunge could have been wo...
SOI 2020: Shifting the Supply Chain
CounselorThe traditional industry sourcing model has weathered disruption before. Will this time...
SOI 2020: End-Market Upheaval
Healthcare is up, other markets are not, b...
SOI 2020: Technology Advancement Accelerates
Coronavirus shutdowns forced businesses to...
SOI 2020: PPE Has Been Promo’s Lifeline
PPE sales have sustained many industry com...
SOI 2020: Learning From the 2008 Recession
As the U.S. faces a recession, distributor...
SOI 2020: Events Going Dark
Cancellations and postponements have sent ...
SOI 2020: The Benefits of Diversification
By providing extra services, particularly ...
SOI 2020: Staffing Shakeup in Distributor Workforces
CounselorThinned-out ranks and empty offices are here for the foreseeable future – and possibly ...
SOI 2020: Consolidation in the Cards
CounselorThe reality of prolonged shutdowns: Many firms may not be able to recover, prompting a ...
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Make the Sale: Essential Product Features for Education Clients
Each promo market has its own unique considerations, and education is no exception....
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The Collegiate Fashion Trend Favored To Win the Outerwear Game
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Fauci Suggests Strict Shutdowns
PromogramThe infectious disease expert said states experiencing a surge in COVID-19 cases should...
PPE Products Dominate ESP Searches in June
PromogramTraditional promo products also returned to the mix.
PPE Products Dominate ESP Searches in May
PromogramDemand continues to soar for face coverings, as well as items that include no-touch tools.
New YouTube Analytics Tool Could Help Marketers
Web ExclusiveThe social media platform has also debuted a new feature to encourage purchases of bran...