Branding

ASI Fort Worth 2024: Bruce Himelstein Reveals the Keys To Transforming Brand Identity

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The keynote on the final day of the show examined how to succeed in the face of disrupt...

Promo Power: ‘DunKings’ Merch Sells Out in Less Than 20 Minutes

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A successful Superbowl commercial starring Ben Affleck teased a new menu – and epic mer...

Miller Lite Opts for Promo Over Super Bowl Ad

The brand is giving out 1,000 QR-code embl...

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Eyevertising Rebrands as Bold Promo

The change reflects the increased variety ...

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Merged Firms Rebrand as ‘Dryvve,’ a $20 Million Distributorship

The new woman-owned, East Coast-headquarte...

Premier Announces Rebrand, Move to New Facility

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The changes reflect the next phase of operations at the large-format display supplier, ...

Scarborough Specialties Rebrands as Brandability

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The Texas-based distributor says the change is part of its plans to expand to a nationa...

AIA Corporation Rebrands With New Logo, New Website

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The Top 40 distributor says the fresh look is a visual embodiment of its mission to its...

Interest in X/Twitter Plummets in Wake of Musk Takeover

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Promo pros cite less engagement, suspicious activity as reasons for leaving the social ...

  Episode 143: Hitting the Target With Kirby Hasseman

Kirby Hasseman is a busy man. He's the...

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  Episode 141: How To Run a Live Social Media Show

Going live on social media isn't very...

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  Episode 140: Adding Mascots to Your Marketing Mix

If you've ever been to an ASI Show,...

Barker Specialty Unveils New Logo

The revamped design signals the New Englan...

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  A Candid Conversation With the CEO of Barstool Sports

A lot of Erika Ayers Badan's job is what...

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In-Demand Decoration: Branding Tips for T-Shirts, Sweatshirts & More

It's time to refresh your apparel...

Supplier Rebrands to Orbus Visual Communications Canada

Promogram Canada

The Ontario-based company was previously known as Ultima Displays Canada. It’s also got...

Adform Creative Has Rebranded as brandor

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Company ownership is remaining the same. The new name reflects the promo distributorshi...

Tom Cruise Uses Promo Umbrella at ‘Mission: Impossible’ Premiere Events

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Storm Duds Raingear supplied the world-renowned actor with the umbrella.

Industry Reacts to Twitter Rebrand

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Elon Musk’s mysterious ‘X’ network isn’t winning early points from promo and social med...

  Episode 138: Cooking Up Self-Promos With Seth Weiner

When it comes to marketing, Seth Weiner sees a lot of similarities in grilling, one...

VIDEO: Phillies Fans Show Off Baseball Merch

Web Exclusive

The American pastime has a strict dress code.