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Branding
Zipline Rebranding as Happi
PromogramThe Wisconsin-based supplier will continue to incorporate the Zipline name for a time a...
Ein Prost! Official Munich Oktoberfest Unveils New Logo
PromogramDesigners created a special font for the logo: a stylized “O” that combines elements of...
NIL Deals for High School Athletes Are Here – Promo Should Capitalize
Promo products distributors and decorators...
Twitter Rolling Out Edit Button; Promo Pros React
The social media platform is testing, both...
57 Reasons to Wear Secondhand Clothes
Heinz found a clever way to rebrand the dr...
4 Ways to Avoid Greenwashing in Your Marketing
Web ExclusiveA number of companies are getting dinged for making false environmental claims, and the...
Buttonsmith Launches On-Demand Political Merch Platform
PromogramThe Carnation, WA, company is offering MerchBlue, allowing campaigns to sell union-prin...
This Summer’s Buzzworthy Beer Marketing
Web ExclusiveWhether it’s dive bar-flavored ice cream or a DIY beer guitar, brands are coming up wit...
6 Opportunities to Market on a Budget
Marketing your small business doesn’t need...
Case Study: Re-Engaging With Valued Members
A 112-year-old company turned to a nearby ...
Would You Wear a Dress Made of Cocoa Bean Husks?
Whether it’s sneakers made of apple leathe...
Summertime & the Branding Is Easy: 3 Marketing Campaigns to Emulate
Marshmallow-scented sunscreen, limited-edi...
Wimbledon Debuts ‘Meta’ Merch in New ‘WimbleWorld’ Roblox Game
The world’s most prestigious tennis tourna...
6 Ways to Encourage Word-of-Mouth Marketing
It’s free and effective. Here’s how to ins...
Bacardi Uses QR Codes to Create ‘Wearable Album’
Web ExclusiveA new line of gender-neutral clothing from the rum brand encourages people to scan and ...
NYC Pride March Attracts Colorful Crowds, Features Tons of Promo
Web ExclusiveThousands of supporters attended the event, held for the first time since 2019.
Sponsored Content
Local Sales Roadmap: Homegrown Opportunities for Full-Color Printing
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Make the Sale: How To Sell Outdoor Advertising for Any Event
Master the art of selling outdoor advertising for any type of event with help...
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Market Mastery: How To Tap Into Sales With 5 Top Industries
Maximize your sales numbers by targeting top markets with products that fulfill...
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Join the Movement & Wear the Change: Discover the Earthwise Collection
Meet the Earthwise Collection from Vantage Apparel (asi/93390): where fashion meets...
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Ohio State Trademarks the Word “THE” for Merch
PromogramFormally known as The Ohio State University, “THE has been a rallying cry in the Ohio S...
Coney Island Mermaid Parade Features Fun Branded Merch
Web ExclusiveThe colorful parade was back after two years of COVID cancellations – with revelers cel...
Juneteenth in Philadelphia: Celebrating the Spirit of Freedom
PromogramThe city’s fifth-annual parade drew more than 25,0000 and featured an abundance of summ...
Episode 106: The Importance of Social Media in a Rebrand
A rebranding effort can be something as minor as a logo tweak to a full-scale change...