ASI Acquires PRINTING United Alliance's Promo-Focused Events and Media Portfolio   Learn More

ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.

Not an ASI Member? Learn more about ASI today!

Branding

Rapper Jack Harlow, KFC Create Combo Meal, Merch
Rapper Jack Harlow, KFC Create Combo Meal, Merch
Web Exclusive

Celebrity fast-food meals often incorporate limited-edition merch – showing the power a...

Cheesy Pinkies Out! Velveeta Launches Cheese-Scented Nail Polish
Cheesy Pinkies Out! Velveeta Launches Cheese-Scented Nail Polish
Web Exclusive

Incorporating fun scents to promo products is a clever way to create a more memorable i...

Apple Gives Out Exclusive Merch at WWDC22

Though the software developer conference i...


Gold Bond Announces Rebrand, Updates Logo

The Hixson, TN-based supplier says the ref...


Heineken High-Tech Bottle Opener Closes Work Apps

The limited-edition promo product from the...

6 Tips for Sustainable Rebranding Efforts
6 Tips for Sustainable Rebranding Efforts
Web Exclusive

It’s a given that companies occasionally want to refresh their brand identity. When tha...

HDS Partners With Pittsburgh Steelers
HDS Partners With Pittsburgh Steelers
Web Exclusive

Under the exclusive contract, the distributor will provide the NFL team and its sponsor...

Jack Nadel International Announces Rebrand to Nadel
Jack Nadel International Announces Rebrand to Nadel
Promogram

The Top 40 distributor says the change marks an identity progression from a promotional...

Fans Can Now Purchase Official Canadian World Cup Merchandise
Fans Can Now Purchase Official Canadian World Cup Merchandise
Promogram Canada

Canada has qualified for the FIFA World Cup for the first time in 36 years, and new bra...

Build Your Personal Brand on Social Media

Consumers feel more connected to a brand w...


Chapter 1: Next Level Apparel’s Brand Elevation - A Recalibrated Brand Story

There's been a recent noteworthy...


Improve Your Website

A well-designed site is essential for your...

The Super Bowl Tapped My Soft Spot for ’90s, Y2K Nostalgia

Marketers know that millennials like me ar...


Grow Your Local Influence

Becoming more visible in your neighborhood...


Become a Thought Leader

Establish yourself as an expert in your fi...

Sony Launches New Music Merch Company
Sony Launches New Music Merch Company
Promogram

A strategic investment of boutique merchandising company Ceremony of Roses spurred the ...

3 Logo Trends for 2022
3 Logo Trends for 2022
Web Exclusive

Need a brand refresh? Helping a client create their logo? Stand out with these fresh de...

Washington Football Team Set to Announce New Name
Washington Football Team Set to Announce New Name
Promogram

New uniforms, helmets and an avalanche of branded merchandise is expected to follow the...

Chameleon Like Rebrands Its Journals & Notebooks Division
Chameleon Like Rebrands Its Journals & Notebooks Division
Promogram

The promo products supplier’s stationery products will now be under the brand name Savi...

2021 Product of the Year: Food Gifts
2021 Product of the Year: Food Gifts
Web Exclusive

Companies hungry to connect with clients and employees turned to food during the pandem...

An Ode to My Daily Brew
An Ode to My Daily Brew
Web Exclusive

As a resolute java-drinker, I’m fiercely loyal to my favorite brands. I’m not the only ...