Branding

Webb Company Rebrands, Changes Name

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The supplier, which also has an upgraded facility, will now be known as Mixie.

Associated Premium Corporation Rebrands to APC

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The Cincinnati-based distributor has also redesigned its logo and website.

Chipotle Gamifies Reward Program With Achievement Badges

Badges can be redeemed for free food and C...

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Facilisgroup Renames Software Product, Updates Website

The software-as-a-service company is a par...

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Five Tips for Selling Private-Label Apparel

TikTok entrepreneurs have helped spur inte...

Beloved Philly Brand Gets ‘Run’ Merch and I Want It

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No, it’s not “Rocky”-inspired. It’s the next best thing.

A Look at Live Events

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As people gather again for ball games and conventions, promo remains an integral part o...

University of Texas Allows Athletes to Use Trademarks

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It’s the latest school to establish a licensing program for NIL deals.

Demand Returns for Brand Activations

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Meanwhile, marketing professionals in the space are contending with changing COVID poli...

Snapchat Trends Offers Marketing Insights

The new tool from the social media app is ...

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'Friends' Merch Benefits Charitable Causes

The first swag drop is available for a lim...

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When Good People Get Bad Merch

Several popstars have been criticized late...

Olympians Showcase Epic ‘Swag Bags’

U.S. Olympians received a haul of branded ...

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Unofficial Cleveland Guardians Merch Hits the Market

Branded merchandise referencing the MLB te...

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Q&A: Sustainable Wristbands Build Following

Jason Kuipers, founder of ZOX, describes h...

TikTok Launches Livestream Upgrades and ‘Spark Ads’

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The features could benefit marketers keen to leverage the social media platform.

College Athlete Merchandising Poised to Explode

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A new ruling finally allows NCAA athletes to profit from their name, image and likeness...

Q&A: The Marketing Value of Brand Stunts

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Panera’s new “Swim Soup” collection is the latest in a recent slew of quirky merch coll...

Team USA Looks to Earn Gold in Style

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As the American uniforms get released, there’s a lot of patriotic Olympics merch availa...

Top 10 Things Promo Clients Really Want

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Industry veteran Cliff Quicksell presented his list at ASI Chicago.

The Yelp Effect: Pleasing the Empowered Customer

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Terry Watson of Easify Inc. shared customer satisfaction tips at ASI Chicago.