Branding

Harper+Scott Hosts Virtual Discussion on Race, Racism

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Michael Eric Dyson, a professor at Vanderbilt University, led the conversation.

AIA Hosts First Marketing Lab Event

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The virtual summit provided AIA owners with marketing strategies.

PCNA Launches New Website

The Top 40 supplier has also streamlined o...

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Target the Adult Beverage Market

With more people consuming alcohol at home...

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Amazon Expands ‘Gamified’ Workplace Program

Merch figures into the effort, and that’s ...

135 Promos Re-Brands as Blank Goods-Only Supplier

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The company is an affiliate of Top 40 promo supplier Logomark.

Artist Merch Now for Sale in Amazon Music App

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Amazon Music announced the new offering on March 10.

Case Study: One ‘Live’ Sale Begets Another

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After learning of a Washington-based promo distributor's success with Facebook Live, an...

PromoKitchen Announces Tee Hamilton Creative Scholarship

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Hamilton, a beloved industry visionary, passed away in December.

Weisbach-Led Group Closes Overture Acquisition

Promo icon Lou Weisbach has an aggressive ...

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Twitter Plans Subscription-Based ‘Super Follows’

In addition to a paid content model for ce...

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5 Tips to Improve Your Livestreaming

Viewership of live videos has increased du...

How to Market Effectively With Text Messages

It just makes sense to meet people where t...

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The Image Group Tops $50M, Launches New Brand Identity

The Ohio-headquartered promo distributor, ...

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ADG Debuts New Logo

The Top 40 promo products supplier said th...

ASI Digital Expo: A Look at Industry Trends, Tips

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The two-day virtual event featured products, strategies and networking opportunities.

Brady Tops NFL Merch Sales Rankings

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The seven-time Super Bowl winner is the current reigning Super Bowl MVP.

ASI Digital Expo: Win More Business With Video

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Put these practical tips into play to boost your business with the help of simple-to-ma...

Improve Your Sales With Lumpy Mail

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Michele Bell and Jake Krolick from ASI shared their best tips during an education sessi...

CMS Acquires Progressive Promotions

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The distributors’ combined clients include American Express, Kraft Heinz, Levi’s and ot...

Q&A: Making the Switch From Advertising to Promo

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Vivien Marafko moved from the U.K. to Chicago, switching gears from advertising to the ...