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Koozie Group Adds U Brands to Retail Portfolio

The Counselor Top 40 supplier will be offering four metal pens from the retail stationery brand.

Key Takeaways

• Counselor Top 40 supplier Koozie Group (asi/40480) is adding four premium metal pen styles from U Brands.


• Metal pens have been gaining momentum, according to the supplier, with customers seeking out writing instruments with an executive feel.

Counselor Top 40 supplier Koozie Group (asi/40480) is bringing a collection of premium metal pens to the promotional products industry, thanks to a partnership with U Brands.

Monterey flagship pen

U Brands Monterey Flagship pen (56100) from Koozie Group (asi/40480)

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A California-based company, U Brands offers “modern stationery solutions that blend function and creativity,” according to Koozie Group. The supplier is adding four U Brand pen styles, including a felt-tip option. Each pen is crafted from premium metal, featuring U Brand’s signature U-shaped clip, and all come presented in a velour sleeve, with an optional two-pen gift box available for an additional charge.

“At Koozie Group, we’ve built a portfolio of brands that our customers know, trust and ask for by name, and U Brands fits right in,” said Jonaleah Carrow-Sherman, category manager. “Metal pens have been gaining momentum, and our customers have been looking for an option that delivers that premium, executive feel. U Brands does exactly that, and its retail recognition makes it an easy conversation starter for any distributor. We’re excited to add these pens to our lineup.”

The U Brands pens available through Koozie Group are the Monterey Flagship Pen (56100), Monterey Midnight Pen (56098), Monterey Earthly Pen (56099) and Catalina Flagship Pen (56097).

Koozie Group ranked sixth on Counselor’s most recent list of top suppliers in the industry, with 2024 North American promotional products revenue of $301 million. New rankings will be released later this month.

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